Marketing dissertation topics presented by Dissertation Serices Zimbabwe. You may choose any of the following Marketing dissertation topics and customise it.
The impact of advertising and its impact on alcohol consumption among young people
Background
Reports show that there is an increase not only of alcohol consumption, but alcohol abuse by young people. This is despite that, there are set limits of minimum age for drinking. However, with current technology, it is not possible to limit alcohol adverts to a particular target market. Because of modern technology, impressionable young people are bombarded daily with advertisements for alcohol which glamourise it. Alcohol can be considered to be contributing to the increase in alcohol consumption among young people. However, alcohol producers resist any increase in the regulation of their advertising practices. This study seeks to determine the impact of advertising and its impact on alcohol consumption by young people.
The Influence of Advertising on Consumer Behaviour: Case of hotels in Zimbabwe
Background
Companies invest large sums of money annually to fund advertising campaigns which are meant to influence consumers to change their behavior. Their intention is for the consumers to increase their consumption of their companies’ product and services. However, advertising campaign have to be conducted in such a manner that they are indeed capable of having an effect on the targeted consumers to obtain the desired behaviour. In some cases advertising campaigns however fail to get the desired change in consumer behaviour. This represents a waste of the vast resources which are poured into advertising campaigns by companies. Because of the importance which is attached to advertising in the commercial world it is important to assess whether the desired results are obtaining. This study can be done as a case study focussing on a sector in which competitors are making intense use of advertising to try and beat the competition.
Marketing Communication and Consumer Behavior
1. Effectiveness of Marketing Communication Tools on Consumer Decision to Take Credit CardsBackground: The increasing prevalence of credit cards has made understanding the factors influencing consumer adoption crucial. This research aims to determine how various marketing channels (television, print, digital, etc.) impact consumer perceptions of credit cards, their associated benefits, and risks, ultimately affecting their decision to acquire one.
2. The Impact of Social Media on Customer Purchase DecisionsBackground: Social media has revolutionized marketing, offering unprecedented access to consumers. This study seeks to understand how platforms like Facebook, Instagram, and TikTok influence consumer behavior, including information search, evaluation of alternatives, and purchase intent.
3. Consumer Loyalty in Retail – An Investigation into Loyalty SchemesBackground: Loyalty programs are widely used to retain customers and increase profitability. This research explores the effectiveness of different loyalty scheme types (points-based, tiered, coalition), their impact on customer satisfaction, and the factors driving loyalty program success in the retail sector.
Internal Marketing and Service Quality
4. The Effects of Internal Marketing in the Zimbabwean Hotel IndustryBackground: Given the importance of service quality in the hospitality industry, this study investigates how internal marketing practices (employee training, motivation, empowerment) influence employee job satisfaction, which subsequently impacts guest satisfaction and loyalty.
Branding and Consumer Perception
5. The Impact of Social Media Campaigns on a Brand’s Image: A Perceptual Analysis Exploring the Attitudes of ConsumersBackground: Social media has become a vital platform for shaping brand image. This research examines how social media campaigns influence consumer perceptions, attitudes, and purchase intentions, focusing on factors such as campaign content, engagement, and authenticity.
6. An Exploration into the Influence of Branding On Consumers and Their Purchasing DecisionsBackground: Branding plays a crucial role in consumer decision-making. This study delves into the psychological and emotional aspects of branding, investigating how brand personality, brand equity, and brand associations impact consumer choices.
Customer Satisfaction and Loyalty
7. Evaluating Determinants of Customer Satisfaction and Their Impact on Customer Repurchase IntentionBackground: Customer satisfaction is a key driver of loyalty and profitability. This research identifies the factors influencing customer satisfaction (product quality, service quality, price, etc.) and examines their relationship with repurchase behavior.
Promotional Strategies and Consumer Behavior
8. The Impact of Promotional Mix Elements on Consumers Purchasing DecisionsBackground: Understanding the effectiveness of different promotional tools (advertising, sales promotions, public relations, personal selling, direct marketing) is essential for marketing success. This study analyzes how these elements influence consumer behavior and purchase decisions.
9. A Study on the Effectiveness of Social Media Marketing on Sales in the Retail IndustryBackground: The retail industry heavily relies on social media for customer engagement and sales. This research evaluates the impact of social media marketing tactics (paid advertising, organic content, influencer partnerships) on sales performance and return on investment.
Relationship marketing topics
The Role of Interactive Media in Relationship Marketing
Background: As digital technology advances, interactive media platforms have emerged as powerful tools for businesses to engage with customers. This research aims to examine how platforms like social media, mobile apps, and virtual reality can be leveraged to build and maintain strong customer relationships.
The Creation of Customer Loyalty: A Qualitative Research of the [Specific Industry] in Zimbabwe
Background: Customer loyalty is a critical asset for businesses. This qualitative study will explore the factors influencing customer loyalty within a specific industry in Zimbabwe, such as retail, banking, or telecommunications. It will delve into customer perceptions, experiences, and the role of relationship marketing in fostering loyalty.
Customer Relationship Management: Effectiveness of Customer Relationship Management Systems in the Sales Process
Background: CRM systems have become essential tools for managing customer interactions. This research will evaluate the effectiveness of CRM systems in supporting the sales process, examining factors such as data quality, system usability, and integration with sales activities.
Effectiveness of Relationship Marketing Bonding Tactics in Predicting Customer Loyalty
Background: Bonding tactics are crucial for building strong customer relationships. This study aims to determine the extent to which specific bonding tactics (e.g., personalization, customization, loyalty programs) predict customer loyalty and retention.
Relationship Marketing Model: The Effect of Emotion on the Relationship Between Hoteliers and Customers of Five-Star Hotels in Bangladesh
Background: Emotions play a significant role in customer experiences. This research will develop a relationship marketing model to explore how emotional connections between hoteliers and guests in five-star hotels influence customer satisfaction, loyalty, and advocacy.
Relationship Marketing Communication Case Study: Communication between Distribution Brokers and Insurers
Background: Effective communication is essential for successful business relationships. This case study will examine the communication channels, messages, and processes between distribution brokers and insurers to identify opportunities for improving relationship marketing efforts.
Analysis of the Challenges of Implementing Relationship Marketing in Hospitality and Tourism Management in Zimbabwe
Background: The hospitality and tourism industry is highly competitive. This study will identify and analyze the specific challenges faced by Zimbabwean hospitality and tourism businesses in implementing relationship marketing strategies, such as resource constraints, economic conditions, and customer expectations.
The Impact of Relationship Marketing on Customer Loyalty in the Airline Industry
Background: The airline industry is characterized by high competition and customer expectations. This research will investigate how relationship marketing tactics can be used to build customer loyalty in the airline industry, focusing on factors such as frequent flyer programs, personalized service, and customer recovery.#
Effectiveness of relationship marketing bonding tactics in predicting market share
Background: This research aims to quantify the impact of relationship marketing bonding tactics on a company’s market share. By examining various bonding strategies and their correlation with market performance, this study will provide insights into the effectiveness of these tactics in driving business growth.
Relationship marketing: an evaluation of trustworthiness within the private healthcare sector in Zimbabwe
Background: Trust is a cornerstone of successful relationships. This research will explore the role of trustworthiness in the healthcare sector, examining how healthcare providers can build and maintain trust with patients through relationship marketing strategies.
The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector
Background: The banking industry is highly competitive. This study will investigate how relationship marketing practices can contribute to customer loyalty in the banking sector, focusing on factors such as personalized service, customer retention programs, and building long-term relationships.
An investigation into customer loyalty and relationship marketing: Case of the Zimbabwean telecommunication sector
Background: The telecommunication industry is characterized by rapid technological advancements and intense competition. This research will examine the relationship between customer loyalty and relationship marketing strategies in the Zimbabwean telecommunication sector, identifying key factors influencing customer retention.
The Application of Relationship Marketing to Construction
Background: The construction industry is traditionally focused on project delivery rather than customer relationships. This research will explore the potential of applying relationship marketing principles to the construction sector, examining how building strong customer relationships can enhance business performance and customer satisfaction.
A critical evaluation of relationship marketing in the media industry in Zimbabwe
Background: The media industry is undergoing significant transformation due to technological advancements and changing consumer behavior. This research will critically evaluate the effectiveness of relationship marketing strategies in the Zimbabwean media industry, identifying challenges and opportunities for improvement.
Relationship marketing for SMEs in Zimbabwe
Background: SMEs often face resource constraints in implementing marketing strategies. This research will explore the challenges and opportunities of relationship marketing for SMEs in Zimbabwe, providing practical recommendations for building customer relationships with limited resources.
Exploring the concepts and practices of relationship marketing within Zimbabwean Banks
Background: This research will delve into the theoretical underpinnings of relationship marketing and examine how these concepts are applied in practice by Zimbabwean banks. It will identify successful relationship marketing initiatives and explore opportunities for improvement.
Relationship Marketing in Australian Professional Sport: An Organisational Perspective
Background: The sports industry relies heavily on fan loyalty and engagement. This research will adopt an organizational perspective to examine how Australian professional sports teams implement relationship marketing strategies to build and maintain strong relationships with fans and stakeholders.
Effect of customer relationship marketing on performance in the banking industry in Zimbabwe:
Background: This research will investigate the causal relationship between customer relationship marketing activities and the overall performance of banks in Zimbabwe. It will examine key performance indicators (KPIs) to assess the impact of relationship marketing on financial outcomes.
Relationship marketing in agribusiness: a case study
Background: The agribusiness sector is characterized by long-term relationships between farmers, suppliers, and customers. This case study will explore the application of relationship marketing principles in the agribusiness context, examining the benefits and challenges of building strong relationships in this industry.
Effect of relationship marketing on customer relationship satisfaction and loyalty
Background: This research will examine the direct and indirect impact of relationship marketing on customer relationship satisfaction and loyalty. It will explore the mediating role of trust, commitment, and perceived value in the relationship between relationship marketing and customer outcomes.